Monday 7 April 2014

WORD OF MOUTH MARKETING

WORD OF MOUTH MARKETING : WHAT IS IT?

Put simply, it is "any business action that earns a customer recommendation," but, in the big world of creative campaigns and engagement techniques, Word of Mouth Marketing (WOMM) means much more. WOMM is about harnessing the power of people to build brand awareness. 

WHY USE WOMM?
Because it's everywhere, all the time, no matter what. Brands can pay anyone to love their brand publicly, but the real power lies with customers who ultimately choose whether to share engaging content to friends, family, and often times, complete strangers. Most importantly, it's because they love your brand, not because you're paying them.