Monday 7 April 2014

WORD OF MOUTH MARKETING

WORD OF MOUTH MARKETING : WHAT IS IT?

Put simply, it is "any business action that earns a customer recommendation," but, in the big world of creative campaigns and engagement techniques, Word of Mouth Marketing (WOMM) means much more. WOMM is about harnessing the power of people to build brand awareness. 

WHY USE WOMM?
Because it's everywhere, all the time, no matter what. Brands can pay anyone to love their brand publicly, but the real power lies with customers who ultimately choose whether to share engaging content to friends, family, and often times, complete strangers. Most importantly, it's because they love your brand, not because you're paying them.







Thursday 3 April 2014

FACEBOOK LIKE: BEHIND THE SCREEN

Ever since Facebook installed the ‘like’ feature, seeming like you care about what your friends say and think has never been so easy. Just kidding. The Like button was an ingenious idea to quickly and easily get people involved with interesting posts and organizations.

You can attest to this: Like us on Facebook here! Wasn’t that easy? Now you’ll end up with great ideas from the perfect media companion.

Moving away from our self-promotion: Facebook has actually created and entire new way of marketing to the masses. The only problem is, unlike google, Facebook doesn’t get to keep the money from it. Facebook pages are free to create. Even though promoting your company’s Facebook post to a ton of people can get pricy, a free status update is always an option. Here's what happening behind a "Like" on Facebook!